Are you asking yourself, why should I redesign my website?
An updated website can create many benefits such as engaging visitors and creating customers. Here are some tell tale signs that your website needs an update.
It is not mobile friendly or responsive. Mobile phone popularity is only rising by each year and a study by Statista showed that in 2017 96% of UK residents aged between 16 and 24 own a mobile phone. If your website is not mobile friendly you could be losing out on potential customers as younger generations are using their smartphones to shop and browse the web.
It looks outdated. Looks are important! Visitors judge your website / business in the first 10 – 20 seconds. Your website should look fresh and modern to attract the viewers attention to keep them engaged. An outdated website could also affect the opinions of your professionalism and methods as a company.
Your website is more than 4 years old. Technology and styles are forever changing at a very fast rate. SEO is changing frequently as Googles algorithms for ranking websites alter. Therefore your site could not be optimised to its full potential as well as having outdated content, such as themes or plugins that may now not be recognised as safe.
High bounce rate. Bounce rate is the percentage of visitors that leave your site without visiting a second page. A high bounce rate indicates that your site may have some issues. These could include: outdated content, incorrect SEO techniques or poor performance. You can monitor bounce rate on your site by using Google Analytics.
Poor usability and load times. As mentioned above, it is important to grab the visitors attention within seconds. If you site has very long load times or has poor navigation between pages, visitors will likely lose patience and leave to a competitors site. Loading times have become so important and as such, Google rewards sites with quick load times. Load times can be affected by issues such as: image size and amount of animations to name a couple.
In summary, the points above are just some of the main reasons why you should consider updating your website. Although there are other reasons, hopefully this article will help guide you into deciding whether upgrading your site is beneficial.
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Why Should I Update my Website?
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